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Purpose of this Privacy Policy
This privacy policy describes how SafeKids, Inc. (this policy applies to all web sites owned by SafeKids, Inc.) treats the personally identifiable information that is collected about you when you visit our web sites. This policy also describes our treatment of personally identifiable information about you that our business partners may share with us.
What is Personally Identifiable Information - "Personally identifiable information" is information that we can use to identify you as an individual. Personally identifiable information includes your name, address, telephone number and any other information that is connected with your identity.
Information This Privacy Policy Does Not Apply to - This privacy policy does not apply to information collected about you by anyone except SafeKids, Inc.. Any information you provide when you visit web sites other than SafeKids, Inc. or when you purchase any products or services that may be offered or advertised on our websites by companies other than SafeKids, Inc. is subject to the privacy policies of the third party organizations who run and/or own these web sites.
Information We Collect
Non-Registered Users - Certain content and tools on SafeKids, Inc. web sites, such as news articles, delayed stock quotes and basic worksheets and calculators, are available to all users without registration. SafeKids, Inc. does not collect any personally identifiable information from you when you visit these areas on the SafeKids, Inc. web sites.
Registered Users - In order to access some of the more specialized features of the SafeKids, Inc. web site, you must be a registered SafeKids, Inc. web site user. When you register with SafeKids, Inc. we collect personally identifiable information from you that may include your name, email address, city, state and zip code, as well as other information, such as your gender, age, occupation, personal interests and similar information.
In addition, when you use certain specialized features offered to registered SafeKids, Inc. web site users, SafeKids, Inc. may collect additional information about you, such as credit card information.
Promotions and Surveys
Contests, sweepstakes, other promotions or surveys may be offered on the SafeKids, Inc. web sites. In conjunction with such promotions or surveys, we may ask SafeKids, Inc. participants for personally identifiable information related to the topic of the survey, entry in the promotion, prize notification or fulfillment. For example, we may ask entrants in a SafeKids, Inc. sweepstakes for their mailing address, telephone number, and other information that may be used to pick and notify winners.
Information From Third Party Sources
SafeKids, Inc. may on occasion combine information we receive online with information we have obtained through third party sources to enhance our ability to market those products or services that may be of interest to you.
Web Site Usage Information
SafeKids, Inc. automatically collects IP addresses and web site usage information from you when you visit a SafeKids, Inc. web site. This information helps us evaluate how our users navigate and use our web site.
Use of Information
SafeKids, Inc. uses personally identifiable information collected from you for the following general purposes:
- to fulfill your requests for specific products and services;
- to customize the advertising and content you see;
- to improve the design and content of our site;
- to contact you about special offers, products or services that may be of interest to you;
- to enter you in promotions at your specific request; and
- to provide you with customer service.
Information Sharing and Disclosure
SafeKids, Inc. will not sell, share or otherwise disclose any personally identifiable information about our current or former web site users to third party companies or individuals, except as permitted or required by law. SafeKids, Inc. may share or disclose personally identifiable information about you to other companies or individuals when:
- we have your consent to share the information;
- we utilize third party service providers to provide products, services or functions on our behalf (such as sending emails or processing credit cards), and require these service providers to agree to maintain the confidentiality of your personally identifiable information and not to use your personally identifiable information for any reason except to carry out the purpose(s) for which we hired them;
- we need to protect our legal rights (for example, if we are trying to collect money you owe us or we are trying to enforce our Terms of Use or other agreement with you);
- we must comply with applicable laws, regulations, or legal or regulatory process; or in connection with a sale, merger, transfer, exchange, or other disposition (whether of assets, stock, or otherwise) of all or a portion of the SafeKids, Inc. business.
- Aggregate information that we (or third party service providers on our behalf) collect about SafeKids, Inc. web site users on an anonymous basis. We may share aggregate demographic and usage information with our prospective and actual business partners, advertisers and other third parties.
Cookies
SafeKids, Inc. (or third party service providers on our behalf) may set and access cookies on your computer. A cookie is a small amount of data (often including a unique identifier), that is sent to your browser from a web site's computers and stored on your computer's hard drive. SafeKids, Inc. uses cookies to understand site usage and to improve the content and offerings on our site. For example, we may use cookies to identify you as a registered user, personalize your experience at our site, save your password in password-protected areas, and display relevant content, products, services and advertising. To the extent that SafeKids, Inc. utilizes third party service providers to set and access cookies on the computer of our web site users on our behalf, SafeKids, Inc. requires such service providers to agree to maintain the confidentiality of the information collected and not to use such information for any reason except to carry out the purpose(s) for which we hired them.
We use reputable third parties to present or serve some or all of the advertisements on our web site. These third party network advertisers may set and access their own cookies on your computer. The use of cookies by third parties is subject to such third party's own privacy policies.
Most browsers are initially set up to accept cookies. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows the user to reject cookies. If you set your browser to reject cookies, you may not be able to take advantage of certain features offered through our web site.
Security
Your SafeKids, Inc. registration information is password-protected for your privacy and security. The personally identifiable information we collect about you is stored in limited access servers. We maintain (directly or through our agents) physical, electronic and procedural security safeguards to protect your personally identifiable information.
Review and Correction
SafeKids, Inc offers registered users the online ability to correct or update information that we have collected during the registration process. This can be done online, or by contacting our office.
Children
Our web site is not designed to appeal to children under the age of 18. SafeKids, Inc. does not knowingly solicit any information from children, nor do we knowingly market or otherwise target the web site or its products or services to children. If you are under the age of 18, please do not attempt to use or register on our web site.
Changes to Privacy Policy and Notice,
SafeKids, Inc. may change this policy from time to time. By using this site, YOU HEREBY AGREE TO ACCEPT NOTICES OF ANY CHANGE MADE TO THIS PRIVACY POLICY AND ANY APPLICABLE PERIODIC NOTICES REGARDING THIS PRIVACY POLICY BY THE POSTING OF SUCH PRIVACY POLICY ON OUR WEB SITE.
This policy was last updated on June 01, 2005
